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The story of Little Curly began with a dream I had as a child. 

Little Curly’s story began as a childhood dream. As a lover of cute and fun characters like Hello Kitty and Ninjas, I was inspired to spread positivity and happiness to others through my own creations. As I grew older, the dream never faded, and I decided to make it a reality.

Little Curly is more than just a character for me - she is a manifestation of the childhood dream. Little Curly is based on my own experiences as a child, and my belief that happiness is contagious and can be found in even the smallest things. Through Little Curly, I hope to share my message of love, joy, and positivity with everyone, especially children everywhere. 

Our brand story
The characters of mindful ninjas
Ella Parry the creator of Happy Kids Affirmation cards

At Little Curly, our commitment to happiness is what sets us apart. We believe in creating products that are not only beautiful and well-crafted, but that also bring joy and positivity to your life. We're dedicated to providing exceptional customer service and making sure our products are always of the highest quality. 

We launched the Happy Kids Affirmation Cards - to spread joy and positivity to children all around the world. Thanks to the support of 72 generous people who pledged towards our Kickstarter campaign, we were able to bring this project to life in October 2020. Since then, we have continued to grow our Little Curly® collection, adding even more products that aim to inspire and uplift children in their daily lives.

About Little Curly®

Founder, Creator & Author

Ella Parry
Ella Parry happy kids affirmation founder, supporting parents to raise happy kids, empowering women, affirmations, empowering affirmations for kids, happy kids affirmation cards

Ella Parry, the passionate founder and creator of Little Curly® and Happy Kids books author. Her dedication to children's mental wellness is the driving force behind everything she does. From designing cute and inspiring merchandise to writing a new book, “Happiness is Contagious” (soon-to-be-released), Ella's goal is to provide parents, teachers and caregivers with the tools to raise happy and healthy kids.

Marketing PR

Mia Chan

happy kids affirmation cards, positive affiramations for kids, I am affirmations

Mia is a marketing whiz who knows how to use her skills to enhance greater awareness of Little Curly® to the masses. She's got years of experience in marketing and customer service under her belt and she's excited to put it to good use helping children around the world live happy lives and spread joy! She joined Little Curly® because she believes in our mission: to help children around the world live happy lives. Mia has been a PR and marketing guru for years, and she's ready to use her skills to help us bring our mission to life. From the beginning, Ella has been dedicated to creating a team that shares her vision for helping children and adults. The team at Little Curly® is made up of people who are passionate about making a positive impact on people’s lives and Mia embodies this perfectly!

Products Development 

Cooky Sit

Children affirmations, inspiring parenting, affirmations for kids

Cooky is our product development and E-commerce manager at Little Curly®. She's been with us for a while now and we couldn't have asked for a better addition to the team. She's had a lot of experience working in design, specifically in graphic and children's clothing design. Cooky has more than 20 years of experience in this field and takes pride in her work and strives for perfection in everything she does. Cooky loves what she does and it shows! She's always full of ideas for new products and ways to improve our current offerings. She's also very organized and responsible—she makes sure all orders get sent out on time so we can keep our customers happy! Cooky is a mother of 2 beautiful girls currently living in the UK after leaving Hong Kong to embark on new adventures as a family. She has an incredible drive and passion for her work, which is why she has become such an integral part of Little Curly's growth over the past few years.

Women Empowering Women: The Happy Team

My book - A Mindful Ninja of Happiness is COMING SOON!

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